Guides
Guides for building better keyword and domain lists
Practical, no-fluff explanations of the concepts behind these tools — written to help you use them well, not just describe what they do.
Match Types Explained: Broad, Phrase, and Exact Match Keywords
What broad, phrase, and exact match actually mean in Google Ads today, and how to decide which to use for a given keyword list.
Read the guideHow to Build Negative Keyword Lists Fast
What negative keywords do, where wasted spend usually hides, and how to generate a negative keyword list in bulk.
Read the guideGeo-Modified Keywords: A Guide to City x Service Keyword Combinations
How to structure geo-modified keyword lists for local PPC campaigns, and when a two-list vs. three-list combination makes sense.
Read the guideDomain Name Brainstorming: How to Generate Available, Brandable Domain Ideas
A practical process for generating a large batch of candidate domain names, and what to check before you fall in love with one.
Read the guide